The difference between ordinary and extraordinary is that little extra. –Jimmy Johnson
Marketing and branding are crucial keys to the success of a developing company, a startup. A clear vision and strategy will assure business success.
This means that you should consider contacting a startups marketing consultant like Pravin Shivarkar in order to help you with guidance that will allow you to create a great marketing strategy.
For success, you must have a great product/service and also a good marketing strategy. If you have a good product but you don’t have a strong marketing strategy, all will be useless because you will not be able to reach your customers. Investing in marketing it will help you generate sales, attracting new customers and will result in a growing successful business.
You should have a strong foundation in which you will build your business. Creating a good marketing strategy will cost you time and money and that it’s why you should focus on getting it right from the first time. You should contact a marketing strategist that will make sure your marketing is well-planned and executed perfectly.
- A marketing strategist will help you define your market. This requires research that will include the market size, wealth, competition and defining your value proposition.
- The market size will be able to tell you the number of potential customers and their demographics.
The market wealth will tell you if the market has the money to spend on your product/service.
- The competition research will tell you if the market is saturated and if you have space in this market.
- The value proposition research will help you provide for your customers what they want to and also what differentiates you from the competitors.
All these are crucial when you are trying to build a powerful startup. They should be done by a professional in order to make sure that you have a solid foundation.
Knowing the target audience, the marketing specialist will be able to find the right keywords and content that will deliver relevant information to your customers. Also, he will be able to decide if it’s good for your business to have a blog, the right digital strategy for Social Media.
That will satisfy their need and make them prone to buy your products/services.
You should define what makes you unique, different from your competition, to make your customers understand better what you offer.
Also, you should build a community. After you find out what your target audience is and what they want from you. People need to feel like they belong, so they get this feeling from your startup. You should do this by providing quality, relevant content, shareable in Social Media. That’s how your customers will become your brand ambassadors and will help you with increasing sales.
In a digital marketing era, you should focus on SEO optimization, Email marketing, Social Media. A marketing guru as Pravin Shivarkar will help you to create a marketing strategy that will assure your business success. You must have a consistent strategy that will include all the above.
A winning marketing strategy starts with a good strategic position, building a content marketing plan and create your reputation with the help of effective PR.
Let me give you some examples of Indian successful Indian start-ups:
Byju’s, the eight-year-old Bangalore-headquartered startup, which was valued at $5.75 billion in its previous financing round earlier this year, said it is on track to double its revenue to $422 million by March 31, 2020
InMobi – Adtech, founded in 2006 with an estimated value of 1billion$.
Another example is Flipkart – Ecommerce founded in 2007, with a present value of 20billion $.
Freshworks – Enterprise Techwas found in 2010 and it has a value of 1.5 billion $.
All this from the examples above invested in a quality marketing strategy that made this success possible. The sooner you will contact a marketing strategist to help you create a strong plan of action, the better it will be for your business growth. Your business strategy should definitely contain a marketing strategy that will help you build a strong foundation and put you in front of your competition.
Starting a business can be difficult but if you decide to contact the right persons to help you with an effective strategy it will make all easier and more important, which will drive your business to success. The right marketing strategy will make you easy to find for customers, will help you satisfy your target audience needs and will increase the profits.
