Cloaking , creatively (?) manipulated webpage display technique by cloaking softwares, is defined as showing some page to the human visitor and a different “keyword rich” and “fully optimized” page to the search engine spiders or bots for the same url.
According to Matt Cutts ( Google engineer and authority on Spam Issues) says:
Cloaking is serving different content to users than to search engines. It’s interesting that you don’t see all that much cloaking to deliver spam these days. If you see people doing spam, they tend to rely on sneaky redirects (often via JavaScript) more than cloaking. For example, a blackhat might make a doorway or keyword stuffed/gibberish page plus something like a JavaScript redirect to go to a completely different page.
Is this bad ? Can I get banned for using Cloaking?
If the two pages which are being shown to the user and the search bot are totally different and are meant to do the different intentionally in order to gain more search engine ranking advantage. The fooling attempt will be returned bye a minus penalty and even banning the website is definately a possibility.
One special case is of Flash Files (.swf) which “were” previously not able to get “read” by the search engine ( now also its Google who claims to read the flash), a div with the alternate text data can be placed.
Trying to fool the search engines is begging to get banned!!
Link Baiting :
Engage into a contraversy un-necessarily just to put a focus on yourself :
How ?
Well, you can write on the latest burning issues, comment on the current happening, if you still have more daring , go challenge someone and prove him wrong …
People will reply in anger, support, disgust and thus it will be in the book marking sites with a lot of interactive posts and fight will begin.
Some people try throwing their opinions and views without giving any troubles to the grey matter, whats amazing is they claim success too..
After all every publicity is a good publicity ( this is not my thought !!)