Most of the online business analyst and strategist under-estimate the power of offline channels which influence on the online buying behavior of the user.
A study conducted by iProspect partnered with JupiterResearch ( June 2007) to develop and field a survey to U.S. search engine users to gain a better understanding of how exposure to offline channels influences their search and purchase behaviour.
The study and the approach must be considered as a serious metric in judging how the online buying activities perform and webmasters and Search engine marketers who are now mostly dependent on online marketing should raise their view towards offline promotions. That is how a complete marketing action would take place resulting in sure shot success formula.
Here are some of the statistics :
Source : IProspect
