Google – Orkut and YouTube, MySpace, and now Rediff in the Social Share Networking Arena.
According to Economic Times,
Buoyed by the growing popularity of social networking and content sharing sites like Orkut and Youtube, Rediff.com today joined the bandwagon by launching a social content sharing platform –iShare–to publish and share videos, music and images.
iShare is a multimedia social content sharing platform for the users and would also enable the professional content owners to distribute their work.
“Multimedia growth is driving the internet in a big way and by bringing together audio, video and images through ‘iShare’ we are targeting maximum online users,” Rediff.com Chairman and CEO Ajit Balakrishnan told the media.
Rediff.com, which currently claims 40 per cent of the internet users visiting its various verticals, is targeting over 50 per cent of people accessing internet in this country with the help of this new initiative and leverage form the multimedia boom.
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