Forget Traditional Media, the new age is Online Marketing.
Atleast the report on IBNLive.com confirms the dynamic growth of online advertising and marketing with exponentially growing internet users in India.
” India is set to emerge as the fastest growing market in the global entertainment and media space in the next five years, says a latest market report. Also, developing on a mammoth scale is the Internet portals’ business and online advertising, the report adds.
With the advent of new web portals and rising Internet users, a major chunk of TV advertising and viewership has now passed on to Internet. However, there are little worries among traditional segments like radio, TV and films.
With a size of over Rs 1,00,000 crore market cap by 2011 the global E&M industry will grow at a compound annual rate of 6.4 per cent to $2 trillion over the next five-years, global consultancy firm PricewaterhouseCoopers has said in its study.
“India will be the fastest growing (country) over the next five years at 18.5 per cent CAGR (Compound Annual Growth Rate) while China will continue to record double-digit annual gains that will average 16.8 per cent CAGR,” it said.
Internet advertising is expected to emerge as the fastest growing segment over the next five years, driven by the growing number of internet users, Kandhari said. “
Rest is Here
