History of Links – Pre Google – A complex world!
– earlier with multiple search engines with slow to update and narrow coverage, now with automated search engines with low quality and increased coverage.
– Links are like votes – Google Theory
– Anchor text as a relevance factor
– Proximity of words and keywords density
Are Links Dead?
– Links are not dead, the weightage has changed.
– Google webmaster tools consider links as an important factor.
Links are Everywhere
– Case of PR web gone wrong in a press release submission issue.
Link Building – what not to do!
– Buying links, not recommended due to penalty concerns
– JC Penny case, caught for buying links for ‘just anything’. Lost most of the ranking.
– Forbes caught for selling links hence devalued.
– DecorMyEyes was penalised for negative comments for link building.
– Google Chrome and Google Japan penalised by Google for buying links 🙂
– Bad link building through articles: Poorly written article submitted in multiple directories. Considered as duplicate content by Google.
– Right way: Write on target content and place relevantly
Where to get links from?
– Local is big . For ex. Google Places – google maps and searches
– Linkable assets: Great Content = Great Links
– Blog adds freshness with QDF (query deserves freshness), Google loves it! Do keyword research and write on what people are looking for.
– Social media is a part of Google’s search algorithm
– Evergreen Concept : Creating content with the same page
– Creating linkable assets through Infographics. Lot of research is required and need to be creative.
– Be a thought leader in your industry. Please link you easily and search engines trust you.
– Think of images, videos, reviews and other channels to get traffic.
– Links = Traffic, not Ranking. One update on Google can lose large chunk of traffic.
Link Building Tools:
– SEO without best tools is useless
– Google WMT, XENU (Free), MajesticSEO, SEOMoz, Blekko, SEOToolSET
– identifying link building tools and linking opportunities
– The latest Google Disavow Tool – in response to negative SEO
We have to look on site traffic, do not concentrate on website ranking.
When we analyse any website’s ranking and links, we just started making links to increase website’s ranking and in this time we commit mistake. That is why we should not concentrate on ranking, we just keep working on website concentrate on our website’s niche.
Thanks