Effective Blogging Tips for Creative Brand Authority

The internet is exploding with Blogs, Blogging is in buzz in last couple of years as people are very fond of blogging these days to reach out to masses using internet. Blogger, WordPress leading the names with other providers as well. You will find most of the blogs are just meant to say something, prominently one way communication. Those who are not that effective or successful yet are those who have not done blogging so far with the clear focus on ‘Why Blogging?’

One of the top search queries on Google and other popular search engine are questions like – how to start my blog? How to make the blog more effective? How to get more followers onto my blog?

Well, I have written this article just to help people to get a right direction and start their own blog and make it effective. Well blogging is just about creating fresh, attractive and informative content to create a loyal blog following and attract links. Whenever you think to start a blog, make sure you have enough time to blog regularly unless it becomes very popular. It’s very crucial to blog regularly, if not daily the at least once or twice a week.

Now there are some very crucial factors in blogging to make your blog SEO friendly and bring more traffic from internet. Wondering how?

Below given are those key points:

• Conduct Keyword Research

A proper keyword research is very important because using targeted keywords in your blog is very important to bring traffic from search engines. Don’t over optimize the content by keyword stuffing and keep the keyword saturation of 2% on an average.

• Choose one key word or key phrase per article

If you post a blog on iPhone 5 then just focus on it, do not try to add lot of other keywords into the post.

• Use the keyword multiple times in one post

Use the targeted keyword into the title of the post and in title tags. Keep the content look very clear and concise and use the keywords very smartly multiple times and make it look very natural, not as keyword stuffing.

• Use the keyword in meta description and meta keywords

A Meta description gives an elaborated idea of Meta title to Google and thus Google understands that what this particular post is all about. Keep your Meta descriptions of 160 characters because longer descriptions are truncated in search results.

• Use images and videos in posts which are related to your keywords

If you are posting a blog on iPhone 5 then using images and videos for the same make sense and gives users a clear idea of it. Don’t forget to use alt tags for images and videos.

• Create a URL that is search friendly

You should always use your targeted keyword in URL as it is the most vital signal to Google Bot about the nature of your content.

• Create internal links

Cross linking is very crucial for blogs and help to crawl and index the pages very well for search engines. Also users click on the links if they need more information on that keyword. Suppose your article for iPhone 5 talks about panorama feature and you have an article explaining PANORAMA then you should link that page in this article. You may also give links of internal pages at the end of the post with heading “Related Content”

• Use heading and sub headings to make the post attractive

Using headings, sub heading and bullet points make it easier for readers to understand the articles.

• Use of effective social media

Share your articles on different social media platforms and try to increase the network as it brings huge traffic from these networks. And users there also help to spread your content across the web.

• Interact and engage on other blogs

You should always show interest in other blogs similar to your domain as it drives huge traffic and users of same interest to your website.

These were my inputs on – “How to blog effectively in order to become an authority” and I would like to have comments and suggestions from you.