Social media has played a big role over the years. We always tell people it’s the center of online marketing campaigns, but it’s also a major tool...
Simple yet Effective Content Marketing Strategy for 2014
If you own a blog or website you know how important content is to you. Without enough content you won’t get the traffic your site needs and no one w...
Copyrighted Content, the internet & Google
“All my best thoughts were stolen by the ancients.” ― Ralph Waldo Emerson The easy access to all kind of information and the simple proc...
Top 10 keywords searched at Google India in 2013
So what are the most searched keywords in India on Google? The intention of discussing these keywords in the context of India’s most preferred s...
What is that one thing you wish to achieve via Social Media?
To check what people think and expect from Social Media, I asked this question in a popular Online Marketing Group with 70000+ members, managed by me....
What the heck is Visitor Segmentation and why every business needs it?
All data in aggregate is “crap”. ~ Avinash Kaushik It starts from assumptions, experiences and guess work logic however creating visitor s...
Google Display, Retargeting, RTB & PLA
I knew half of his advertising was wasted, just didn’t know which half. ~ John Wanamaker Online marketing is all about creative imagination, the...
New Age Marketing through Forums & groups
The internet has turned out to be a premier source of entertainment and information in recent times. It is high time one tried to use this medium to o...
The Perfect Channel Marketing Mix
How much should be the Brand spend in the marketing budget? Out of that, what should be ideal mix of online, offline, social, ORM etc? Some of the que...
Effective Blogging Tips for Creative Brand Authority
The internet is exploding with Blogs, Blogging is in buzz in last couple of years as people are very fond of blogging these days to reach out to masse...