Now a days digital marketers are fueled by a Brand Vision. How to use data and use it strategically for delivering business results is the core of adv...
Mobile Monetization – Difficulties & Opportunities
Smartphone took over PC sales and tablets will also take over in 2015 is a forward looking data. Time spent on phones with/without apps is rising fast...
6 Commandments from a Digital Marketing Expert
Evolution of Digital has been a see and ad, go to store and buy in a traditional way. The new maze has many touch points and the journey does not end ...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
The cycle of interactivity: Importance of content in the ever-expanding social media and digital space
Interactivity Social is not interactive, social media is not information generator, its a platform for information interchange. Person’s identit...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
Lean Searching – The Future of SEO
History of Link Building: 1998 – Reciprocal links 2003 – Link networks 2005 – social media links 2007 – linkbait, penalty on p...
Link-building tools and tactics and the future of SEO
History of Links – Pre Google – A complex world! – earlier with multiple search engines with slow to update and narrow coverage, now...
Optimizing Humans: The art of data-driven social marketing
How simple can you be to deliver results? The KISS (Keep It Simple Silly) approach. $690 million were raised by the subject line ‘hey’ for...