Whether the unprecedented societal reaction to the Corona pandemic is justified or not, the fact remains that the institutional response to this medic...
Google Ads Search Certification
What does Google certified mean? The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate profic...
Marketing Updates around the globe
LUMA’s latest Market Report covers the public and private markets during Q1 2020. Amid the outbreak of the COVID-19 pandemic, the beginning of an oi...
Why Business Needs a Digital Marketing Consultant
Determining a marketing tactic and strategy for a successful project is a hard choice that a company can take. While some companies happily embrace th...
Fantasy sports in India: Will it continue to be a thing?
Fantasy sports which is also known as Dungeons and Dragons for jocks in the United States is becoming a growing industry in India, along with online g...
All about Digital Signatures and Digital Certificates
Digital signature Oxford dictionary defines Digital Signature as a digital code (generated and authenticated by public key encryption) which is attach...
All you need to know about Content Marketing for Business
Starting with the basics about content marketing. What is Content Marketing Content marketing is a form of marketing focused on creating, publishing, ...
What the Bid is Programmatic Advertising?
Simply put Programmatic advertising is a buying or selling process for ad inventory through real-time-bidding (RTB) sytem (auction models). Breaking d...
B2B Marketing: Tips to start strong in 2020?
We all know that businesses need to cater to their customers in order to keep them coming back. This can be in the form of enticing emails, regular sa...
Why startups need a Marketing Strategist?
The difference between ordinary and extraordinary is that little extra. –Jimmy Johnson Marketing and branding are crucial keys to the success of...