Frequently Asked Questions

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What does SEO stand for?

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement

Which is better, SEO or PPC?

Simply put, both have their own advantages. While SEO is long term sustenance, SEM / PPC gives you a great start with visibility on your business terms.

Where do I start my SEO strategy?

Highly recommended to start SEO from the wireframe level of the website development stage.

How do I conduct keyword research?

Google search results gives some idea of the keywords volume and competition. There are various paid tools as well to analyze this.

Which SEO techniques are popular?

SEO techniques that consider the ‘user’ point of view, better usability, better relevancy have a better long term success.
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