How much should be the Brand spend in the marketing budget? Out of that, what should be ideal mix of online, offline, social, ORM etc? Some of the que...
Online Marketing: Analysis Vs Paralysis
All companies big or small are moving towards the ROI(Return on Investment) and revenue. No channels spared and online marketing has the maximum effec...
How to Maximize ROI in eCommerce using Email Marketing
Email marketing is a mature cost effective channel and is extremely effective and a major revenue generator. Within emails there are categories of com...
4 Things to Learn From Your Competitors
Brands needs to evolve continuously, growth stops when learning and experimentation is not given as much importance as business development and sales...
What Makes Email Marketing so Crucial?
What is email marketing? The dream of every business is to have increased sales and therefore an ultimate increase in the returns. In this regard, the...