“All my best thoughts were stolen by the ancients.” ― Ralph Waldo Emerson The easy access to all kind of information and the simple proc...
Keyword Research and Holistic Keyword Optimization
Do I trust Google Tools or other Paid tools, who is more trustworthy? The fact Google Adwords show the paid search data when we do keyword research wi...
Winning in the new world with Advanced Web Analytics
Now a days digital marketers are fueled by a Brand Vision. How to use data and use it strategically for delivering business results is the core of adv...
Mobile Monetization – Difficulties & Opportunities
Smartphone took over PC sales and tablets will also take over in 2015 is a forward looking data. Time spent on phones with/without apps is rising fast...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
The cycle of interactivity: Importance of content in the ever-expanding social media and digital space
Interactivity Social is not interactive, social media is not information generator, its a platform for information interchange. Person’s identit...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
Lean Searching – The Future of SEO
History of Link Building: 1998 – Reciprocal links 2003 – Link networks 2005 – social media links 2007 – linkbait, penalty on p...
Link-building tools and tactics and the future of SEO
History of Links – Pre Google – A complex world! – earlier with multiple search engines with slow to update and narrow coverage, now...