For most travel agencies in the world, cost effective marketing for their company is main effort in their business. Many local travel agencies and age...
Facts about Facebook’s WhatsApp Buy
Facebook, on February 19th bought WhatsApp, the mobile messaging service for $19 billion of which $4 billion in cash, $12 billion in shares and $3 bil...
Facebook paper, now in stores near you + Facebook video timeline
Surprised, aren’t you? A day before I saw this title and the first thing that came to my mind was really? Facebook is into Newspaper now? But wh...
Decisive Role of Social Media in Elections
Social media has played a big role over the years. We always tell people it’s the center of online marketing campaigns, but it’s also a major tool...
Winning in the new world with Advanced Web Analytics
Now a days digital marketers are fueled by a Brand Vision. How to use data and use it strategically for delivering business results is the core of adv...
Mobile Monetization – Difficulties & Opportunities
Smartphone took over PC sales and tablets will also take over in 2015 is a forward looking data. Time spent on phones with/without apps is rising fast...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
Optimizing Humans: The art of data-driven social marketing
How simple can you be to deliver results? The KISS (Keep It Simple Silly) approach. $690 million were raised by the subject line ‘hey’ for...