As a marketer, you will come across many theoretical models available to use to improve your thinking and marketing strategies. One of the most refres...
Know it Now: Project life cycle for PPC
The PPC or the Pay-Per-Click is a method of advertisement that begins with a meeting (yes believe it), where you understand the client requirements pr...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...