Whether you like it or not, for building a brand, you would have to work harder than you ever could have imagined. But there is a way through which br...
What is Audience Targeting and Why you need to know about it?
The first step in every marketing campaign is to define your target audience. Your target audience is a set of people who you are marketing your produ...
The Perfect Channel Marketing Mix
How much should be the Brand spend in the marketing budget? Out of that, what should be ideal mix of online, offline, social, ORM etc? Some of the que...
How to Maximize ROI in eCommerce using Email Marketing
Email marketing is a mature cost effective channel and is extremely effective and a major revenue generator. Within emails there are categories of com...
Winning in the new world with Advanced Web Analytics
Now a days digital marketers are fueled by a Brand Vision. How to use data and use it strategically for delivering business results is the core of adv...
6 Commandments from a Digital Marketing Expert
Evolution of Digital has been a see and ad, go to store and buy in a traditional way. The new maze has many touch points and the journey does not end ...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
The case for Social Media
Key Questions to Ask Why Social Media? Realize the opportunity? Measurement? – You can understand about 6.5 million users on Facebook with the a...