Email marketing is a mature cost effective channel and is extremely effective and a major revenue generator. Within emails there are categories of com...
Winning in the new world with Advanced Web Analytics
Now a days digital marketers are fueled by a Brand Vision. How to use data and use it strategically for delivering business results is the core of adv...
Mobile Monetization – Difficulties & Opportunities
Smartphone took over PC sales and tablets will also take over in 2015 is a forward looking data. Time spent on phones with/without apps is rising fast...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
Why User Relevancy Optimization (URO) Is The Way To Go
Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine ...
Why keyword To Page Relevancy Is Important
If you would want to be like the blooming populations who are making money through a snap on their keyboards, then there are some fundamental things y...
How to Measure PPC (Pay Per Click) Performance?
The main advantage of Online Marketing over Offline or Traditional is the ‘measurability’ of investment and the Return on Investment (RO...
Top 5 Advantages of Online Marketing over Traditional
This has always been an issue of debate – What advantages do Online have over Traditional Marketing (Newspaper, TV, magazines etc). A lot h...