During the past few months of Google’s updates, quality audits, notices to webmasters and surprises, most of us have been virtually trying to li...
How Small Business can Earn More with Local SEO
With a limited budget allocated for product or service marketing,small and local businesses would prefer less expensive marketing channels since their...
3 Useful Tips on Preventing Bounce Rates of Websites
If you are the owner of a website or webmaster / web admin involved with day to day management of your company or personal website, chances are you ar...
Top 10 Factors for better Google Rankings… Easily
Google is a word without which today’s generation cannot think to wake up in the morning. With waking after sleep youth open Google search engine ei...
Keyword Research and Holistic Keyword Optimization
Do I trust Google Tools or other Paid tools, who is more trustworthy? The fact Google Adwords show the paid search data when we do keyword research wi...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
Lean Searching – The Future of SEO
History of Link Building: 1998 – Reciprocal links 2003 – Link networks 2005 – social media links 2007 – linkbait, penalty on p...
Link-building tools and tactics and the future of SEO
History of Links – Pre Google – A complex world! – earlier with multiple search engines with slow to update and narrow coverage, now...