In business world is really important to share the information, especially for online marketing. That’s why many organizations, institutes, companie...
Using Google+ Local to Improve Search Visibility
First major mention for Google+ came in 28th june’11. The day when Larry Page addressed about 10 Million Google+ users, One Billion shared items...
Mobile Monetization – Difficulties & Opportunities
Smartphone took over PC sales and tablets will also take over in 2015 is a forward looking data. Time spent on phones with/without apps is rising fast...
Localization in a global world: Developing a cross-border social media strategy
On the outlook of Social media strategy: Marketeer: Experience based socia interactivity happens for travel. MakeMyTrip keeps the user at the centre o...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
How to create an engaging experience for your brand in social
We all love Brands! The new realities faced by brands Paid > Search > Social + More Sources + More Devices User Perspective! We Love Photos! 250...
Lean Searching – The Future of SEO
History of Link Building: 1998 – Reciprocal links 2003 – Link networks 2005 – social media links 2007 – linkbait, penalty on p...
Link-building tools and tactics and the future of SEO
History of Links – Pre Google – A complex world! – earlier with multiple search engines with slow to update and narrow coverage, now...
Optimizing Humans: The art of data-driven social marketing
How simple can you be to deliver results? The KISS (Keep It Simple Silly) approach. $690 million were raised by the subject line ‘hey’ for...
The case for Social Media
Key Questions to Ask Why Social Media? Realize the opportunity? Measurement? – You can understand about 6.5 million users on Facebook with the a...