All data in aggregate is “crap”. ~ Avinash Kaushik It starts from assumptions, experiences and guess work logic however creating visitor s...
3 Useful Tips on Preventing Bounce Rates of Websites
If you are the owner of a website or webmaster / web admin involved with day to day management of your company or personal website, chances are you ar...
Winning in the new world with Advanced Web Analytics
Now a days digital marketers are fueled by a Brand Vision. How to use data and use it strategically for delivering business results is the core of adv...
6 Commandments from a Digital Marketing Expert
Evolution of Digital has been a see and ad, go to store and buy in a traditional way. The new maze has many touch points and the journey does not end ...
Introduction to Analytics
Objective of analytics is maximizing ROI aligned with various channels What to measure? Clicks > conversions > visits > Engagement All the da...
Why User Relevancy Optimization (URO) Is The Way To Go
Business has to stay on top in the search engine in order to survive however; being significant in the market takes a lot of hard work. Search engine ...
How Offline Website Optimization help Online Sales?
Most of the online business analyst and strategist under-estimate the power of offline channels which influence on the online buying behavior of the u...
Need more visitors ? Use Google Friend Tool
Another great offering for website owners from the search giant Google, Attract more visitors. Visitors bring along friends from social networks like ...
GAAC (Google Analytics Authorized Consultant ) Pro
GAAC (Google Analytics Authorized Consultant ) The Google Analytics partner network extends to China, Japan, the UK, France, Spain, Switzerland, Germa...
Eye Tracking – A Behaviour Analysis Tool
If you are not using Eye Tracking as a real time user behaviour analysis tool, surely you are missing one important way to enhance the visitor experie...