The more your are know (for good) the better will be your market capitalization in terms of brand awareness. Customers do prefer brand value when it comes to competition with similar services/products in offer.
Some of the popular brands make things tangible to what my take is:
AMD
AMD Headquarters:
One AMD Place
P.O. Box 3453
Sunnyvale, CA 94088-3453
Tel: 408-749-4000
http://www.amd.com
CISCO Main Address:Brand Global rank 16
170 West Tasman Drive
San Jose, CA 95134-1619
Phone: (408) 526-4000
Toll Free: (800) 326-1941
Fax: (408) 526-4100
http://www.cisco.com
Apple Corporate Address: Brand Global rank 43
1 Infinite Loop
Cupertino, CA 95014
408.996.1010
www.apple.com
Borland Software Corp.
Public Company, Headquarters Location
20450 Stevens Creek Blvd., Ste. 500, Cupertino, CA, United States
(831)431-1000, (831)431-4141 fax,
http://www.borland.com/
Hewlett Packard
3000 Hanover ST.
Palo Alto, CA 94304-1185
http://www.hp.com
eBay Headquarters: Brand Global rank 60
eBay Inc. 2145
Hamilton Avenue San Jose
California 95125
(408) 558-7400
(877) 329-3229
http://www.ebay.com/
Intel Corporation
2200 Mission College Blvd.
Santa Clara, CA 95054-1549
Phone: 408-765-8080
Fax: 408-765-3804
Toll Free: 800-628-8686
http://www.intel.com
McAfee Headquarters:
3965 Freedom Cir.
Santa Clara, CA 95054
Phone: 408-988-3832
Fax: 408-970-9727
http://www.mcafee.com/
Sun Microsystems
4150 Network Circle
Santa Clara, CA 95054
Phone: 650-960-1300
Fax: 408-276-3804
Toll Free: 800-555-9786
http://www.sun.com
Symantec Headquarters
Symantec
20330 Stevens Creek Blvd.
Cupertino, CA 95014-2132
Phone: 408-517-8000
Fax: 408-517-8186
http://www.symantec.com/
Yahoo! Inc.
701 First Avenue
Sunnyvale, California 94089
Phone (408) 349-3300
Fax (408) 349-3301
Office Hours 8:30 a.m. to 5:00 p.m. PST
http://www.yahoo.com
Google’s headquarters
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043
Phone: +1 650-253-0000
Fax: +1 650-253-0001
http://www.google.com