Data Mining [also referred as Knowledge-Discovery in Databases (KDD) or Knowledge-Discovery] is the process of analyzing huge data mostly from databases from different perspectives and summarizing the patterns into useful information using tools such as clusturing, rules defination and classification.
This powerful tool used in extraction of information is helpful to understand behaviours and patterns for potential leads and better optimization. Analytics and search oriented firms ( such as search engines and web-analytics) use such algos to study patterns for relative data.
Data consists of facts, figures, numbers or text which is stored and processed by powerful multiprocessors with logical algorithms. Data mining allows users to analyze data from many different dimensions , categorize and summarize the relationships identified.
Search Engines, Stock Markets and all consumer related activities can be made intelligent and improve sales based on effective Data Mining techniques.