Lets welcome, the latest offering from Google. Yes I’m talking about the Google Search Insights, a search tool which would be of immense help in Keyword research from the search marketers point of view.
Google insights for search provide deep dive statistics for keyword searches via volumes, countries drilling to seasonal and geographic trends and not to forget its a category wise option.
Previously only Google Trends was available to get a “hint” of the keyword competition which was to get a general guessing idea, as 100% reliability was not assured, and cant be 🙂
Lets check the difference with both the tools :
Searching for : search engine optimization , search marketing
Google Trends gives a nice “crossing” graph, showing the trend of search engine optimization is giving up to search marketing over the years.
Search on Google Insights :
Now when the same keywords are searched for the “interest” in several years, a similar but simple graph is observed giving the output and winning to search marketing (keyword)
Drilled down to India + Maharashtra + 90 days span
Shows a wide graph, here the more you categorize and drill, you will get a deeper insight, as the name suggests and when used with commonsense, can be an effective tool in keyword analysis and research.
