I found a nice and informative interview on Webpronews, its regarding Google Page ranking – latest trends and also the forthcoming universal search in 2009.
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WebProNews’ Mike McDonald caught up with Matt Cutts of Google at the Hofbrau Haus in Las Vegas during PubCon to get his views on a number of topics.
Is Ranking Dead?
Matt Cutts
Cutts said, “I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It’s great if you’re ranking for a phrase but unless that leads to sales that doesn’t help you very much.”
“The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about ‘can I show people that I rank number one for my trophy phrase.'”
Subdomains
There is no real advantage to using Subdomains. If you have a lot of Subdomains that can be a lot of work. You don’t want to overdo it. Really it’s what ever is easiest for you.
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