After a long wait on any updates in Search Marketing and latest tools, Microsoft is back in business with its new Adcenter Tool Add-in , Add-inBeta for Excel 2007.
A link from Microsoft has more info here:
This new adCenter tool helps optimize keywords to improve advertiser campaign ROI. The adCenter Add-in provides immediate access to advanced keyword data including market segmentation, monthly traffic, monetization, categorization, and other advanced tools. This new tool makes adCenter keyword research and optimization easy and efficient by providing unparalleled keyword information to help advertisers choose the right keywords for the right audience to capture the right customer.
The key benefits are:
– Free, simple and quick download for Excel 2007
– Easily research, analyze, and manipulate data in Excel.
– Quickly research keyword monetization for KPIs—CPC, CTR, impressions, and – clicks—to help maximize campaign ROI.
– Keyword categorization allows users to input URLs or keywords, and the tool suggests a category based on the market segment for more effective advertising spend.
Keyword demographic and geographic information helps to target the right audience.
Leverage keyword historical data to anticipate future trends to choose the right keywords at the right time.
