Microsoft has finally succeeded in replacing google somewhere…
This time its the partnership with digg ( the social media marketing groups News site) to have the rights for contextual ads.
According to PCWorld.com,
In a deal that boosts Microsoft Corp.’s plan to increase revenue from online advertising, the company will be the exclusive provider of display and contextual advertising on the popular Digg Inc. news site.
Microsoft also said it will work with Digg to develop new campaigns that combine advertising and technology for the site, and will collaborate with Digg’s current advertising partner, Federated Media Publishing, to bring new programs to the site’s users and advertisers. The deal’s duration will be three years, the companies said.
