Generally we see a lot of useless sites with less or no content at all in search results and displaying Google ads ( or adsense for publishers and adwords for advertisers).These are the paid search options shown as Ads by Google or Sponsored links.
Things are changed now as Google seems to have removed ads that appear alongside Google search results that re-directed users to malicious sites. Such action is welcomed on behalf of visitors who keep on guessing why such sites come on top.
Advertisers also lose a lot of money as these ads are not at all a good ROI ( Return on Investment) success model.
Approx 20 keywords, mostly from the financial sector are affected as they have a high CPC ( cost per click) and a faster earning resource.
Google’s move to prevent such cyber crimes will help the www keep clean and restore trust for the common man and honest advertiser.