Traditional marketing is taking a backseat to online marketing nowadays. And as everything else, this too has a reason, the reason being that this kind of marketing is more efficient and more pocket-friendly. The advantages of online marketing over traditional marketing like that of television advertisements are:
1) Instant Change: Changes to the marketing campaign can be done on the fly. With traditional marketing, once an advertisement is released, it cannot be called back or changed. If there was a mistake, it would stick through. That is not the case with online marketing. We can modify our online advertisements according to the marketing reports without much effort.
2) Track, Monitor,ROI: We are able to track and monitor real-time results of the online marketing campaign. Online analytics help us to do just that. Although there are ways to monitor offline marketing, they are very difficult to execute, in reality.
3) Precise Target Audience (TG):We can target a specific audience with our advertising campaign. This type of marketing has easy methods of targeting a specific demographic, be it gender, age or more specific areas like education, occupation or income.
4) Varied Options: We will have a variety of options while marketing online. We can use audio, video, e-mail, social media, blogging, etc. If we were to use so many options while marketing offline, we would need to have a huge amount of ‘green’ to spare.
5) Grab Leads on Interest: Online marketing has the ability to convert a potential customer into a customer, instantaneously. This is not the case with traditional marketing, in which we would have to make a lot of effort. In online marketing, the whole process can be set in motion with just a number of clicks.
