Google has just published the top keywords for the month. Interesting to see that top searches on google are prominently search engines and email providers. This leads to conclude that in India, internet is still used for search and email purpose for most of it.
The rising searches include web 2.0 awarness of video chat and messaging. Considering the recent terror attack on Mumbai , news websites are mostly searched for the updates and chat / messengers to convey and discuss things.
When checked for the SEO ( Search Engine Optimization) term awarness, there is still a lot of scope. In practical many people working in IT companies under technology and consulting dont know the meaning and the profile. So dont be surprised if someone compares an SEO with the CEO of a company 😉
When it comes to check the regional interest ( search about the search engine keyword)
Delhi tops the list followed by Tamilnadu and Maharashtra before the state of IT capital Bangalore.
concluding to all the searches in India, we can say that there is still a lot of scope for search, search result refinement and search experience to the end user which will be improving each day as the search engines are getting ‘smart’ with search trends and records.
A search engine optimizer (SEO) has a moral responsibility to help quality website get the desired value and avoid any black hat techniques to stuff the search results.