Viral Marketing and SEO Techniques:
Viral Marketing corresponds to the phenomenon of viral infection or spread of virus in a mass scale and used by advertisers, publishers to create a sudden buzz. Examples are Refer to a Friend, forwarded messages,games and videos etc.As a virus the spread can be deadly depending upon what your intensions are. Better think twice before you start a campaign for the results may come.
These offensive, internet based campaigns spread the word online similar to word-of-mouth publicity stunts.A weapon in the online marketers armory can attract visitors to any “interesting” topic either by teasing or provoking ideas.
Bloggers are seen to use the technique quite effectively and so do the firms in an indirect way.
To get indept information on Concerns about viral marketing, please read this Document
Abstract:
Although viral marketing does provide some solid benefits, for every one of the stated strengths, there appears to be a corresponding weakness for which companies need to be aware. Not every product or service may lend itself to the dynamics associated with viral communication and may have some unintended consequences. Some of the most noted weaknesses include measurement difficulty, lack of control, and emerging ethical and legal issues.
