When you starting a business especially in online marketing field, you need to know some useful trends that will help you to grow 
your business and be successful. One of the best and really useful trends in online marketing is content marketing.
So, what is content marketing and how this can help to increase your business and be successful in business world? Through content marketing you can attract your customers and make them repeat buyers. Content marketing is creating and sharing important information about your product or service. This is relating to show to your customers what you sell and make them trust in your product or service.
The old and tradition marketing is becoming less relevant to the customers. Because of that, companies are trusting in content marketing like a marketing technique that will attract and acquire a clearly defined audience
and help companies to grow their business.
According to a research, this trend in online marketing growing year by year and many worldwide companies use this marketing technique to increase their level of success. For example, Microsoft, Cisco systems, P&G and other big worldwide companies trust in this modern trend in online marketing and using it to develop their business.
Also, many small businesses count on this trend in online marketing that after few months or maybe a year will increase their business and their customers. There are many researches which are showing that content marketing is the present and the future in online marketing. Day by day we are receiving much information about companies and their products or services. However, many people think that those information are not relevant or valuable and they treat them as spam. Because of that, content marketing is here to show the people that those information are relevant and valuable and people should accept them and trust them.
Content marketing take part of all forms of marketing like social media marketing, SEO, PR, content strategy, 
inbound marketing, etc. This trend in online marketing make you be more organized, have clear image of next step and help you to see the final result after passing all those little goals. According to latest research, almost 80 percent of the businesses in the world decide to use content marketing and make a clear strategy for increase their business. Also, 60 percent of businesses say that company content helps them to make a decision to produce better product or service and sell to their customers. Besides that, 70 percent of the companies say that content marketing makes them feel closer to the sponsoring company which is also a benefit in the business.
There are many ways how to start with content marketing and step by step increase your business. You just need to do some research and strategy about how you will implement this trend in online marketing and make your business successful. Keep in mind that content marketing is great even if you decide to have a startup.
