Google introduced the Penguin to create more natural search outcomes; nevertheless loads of high-quality internet sites also experienced the effects. In case you also want to handle the Penguin, then you need to first read the Webmaster’s Guide from Google. Most productive examples, which are described, signalize the betterments to the internet site. Hence, if you want to plan in advance then it is better to spotlight on ameliorating your internet site especially its usability.
The 24th of April remains as a red letter day for quite a lot of webmasters since most of the traffic driven towards their sites faced a downfall by 30-70%. This was due to the newfangled anti-spam algorithm introduced by Google and which was cited by Matt Cutts in the functionary Google Blog for webmasters.
Since then a considerable amount of time has gone by and statistical information, productive as well as unproductive cases, and certain replies from Google authorities started to show up on the Internet. This time moreover was sufficient to direct a group investigation in which over 100 individuals participated, submitting over 150 resources for dissection. What exactly happened? In reality, several internet sites which suffered due to the change introduced by Penguin algorithm was accounted for and several stats for mainstay lists were collected.
With regard to the contents, no severe design has been discovered. Web sites with and without AD, with and without contacts page, with big and tiny SEO-message on the principle page were influenced by the Google Penguin. Things get additionally intriguing with regard to connections. A ton of straight entries has been found in a group of internet sites who experienced Penguin.
Looking for the problems
Throughout the course of the analysis it ended up being clear that not all webmasters rightly distinguished which Google channel was enforced to their internet sites. With Penguin Google carried out various worldwide updates like: Panda upgrades, Venice, Page Layout Algorithm, and so on. Consequently, it is essential to examine all the information.
To rightly figure out the explanation for the situation a definite history of position tracing for different search queries is needed. Throughout the examination the dates of Google upgrades and the drops in standings need to be compared.
A great way to confirm the situation is to utilize Google Analytics – select the dates after the 25th of April and contrast the information and the individual case that precedes the 24th of April by checking the key words accounts and select ‘Traffic Source – Landing Page’. In this way we can see which pivotal words endured and their individual points of landing pages.
As practice indicates, if a web site is dropping positions on high-recurrence inquiries or mid-recurring questions for major segments of the internet site, then the issue is above all with the back links. Anyhow in case you are dropping ranks for mid and low level-recurrence inquiries then you might as well research your contents as well those outgoing connections.
