Which is the Best PPC Platform – Google, Facebook, LinkedIn or Twitter

There are many platforms on the internet that allow network marketers to use PPC or “Pay Per Click” as a marketing tool. These platforms help them to reach a greater audience. Each platform has its own benefits. The four biggest platforms where a person can carry out PPC campaigning are Facebook, Google, LinkedIn and Twitter. One should keep in mind that all these platforms are very much similar but have different set of audiences. Of all the platforms Facebook and Twitter are the latest. Facebook list the sponsored ads on profile page of the people who have an account. Whenever a person clicks on any add it is displayed on the wall of all the people who are friends with that person. Thus a company that does PPC campaigning in Facebook can reach audience in an exponential manner.Most of the people who use the internet are aware of Google Ad Words. Companies fight shoulder to shoulder with each other to make a place in Google’s Paid listings. They can spend any amount of money to make an appearance there. Whenever someone clicks on a Google Ads, the client has to pay a certain amount to the affiliate. Thus Google gives a certain share of the income received from the customer to the affiliate. One of the most common features of Google Ad words is PPC. Here you have to pay money per click. This much cheaper than many other forms of advertising and most effective as well.

Google is just behind the Facebook now in the Alexa ranking, but yet Facebook is the second choice after Google to carry out PPC campaigning. Using Facebook you can create good traffic for your website and generate sales and leads. You can use Facebook for the advertisement of any product and will see you business increasing in multiples in no time. You may create a fan page and then you have to supply the product information and upload a picture. In the next step you have to create your Facebook Adverts which is just a click away, and then you decide how much you are going to spend in a day for your ads to flash. You may easily choose the demographics of the target audience for your adverts.

LinkedIn enables you to target your PPC campaigning demographically as well. You can target a specific age group, profession, industry or geographical region. It has the feature of both CPM and CPC advertisements. Whenever you go for PPC campaign in LinkedIn you should keep in mind to super target your advertisement. Twitter is also gaining immense popularity throughout the world. It is a micro-blogging site and also has social networking features. It can also effectively used for PPC campaigning.

It has been seen that Google and Facebook has a larger audience than any other site. But before investing on a PPC campaign you should keep some factors in mind. You should consider the return on investment. It has been observed that Google Ad Words has the highest return on investment when compared to any other PPC platform. It also has a large distribution network and Facebook is closely following it. If you go with Google Ad Words your ads will be shown on the search results of Google search result page. So it is better to choose the best PPC platform depending on your need and target audience.