Wikipedia defines –
Gamification is the application of game-design elements and game principles in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements.
Gaming techniques is something that people have embraced in the society. Despite your age, the satisfaction that comes with dominating a particular game is incredible. Brands are incorporating gamification strategies to engage their users more excitingly.
In the business world, gaming techniques are not actual games. But many enterprises incorporate the concepts of games to lure consumers into buying their products and services. If you are unsure about how to incorporate the gaming techniques, you can hire a professional consultant to direct you.
Gamification usually taps into people’s inner instincts of competition, exploration and curiosity. It is done by use of points and levels, loyalty points, progress bars, badges and also leaderboards.
How marketing consultant help?
Experienced digital marketing consultants can assist you with the best concepts. Though the gamification process seems straightforward bad implementation will not give you the desired outcome. If you want your business to succeed and be competitive in this digital era, it, i.e. essential to outsource some tasks to professionals.
Shivarkar.com will enhance your brand engagement and loyalty in the following significant ways:
Helps build customer loyalty
Repeat buyers are what makes most brands grow, be competitive and become profitable. If the buyers love what you are selling and are consistent in coming to you for products, then success is almost assured in your business. Games addict most people, and that’s why most businesses are adopting gamification to lure customers. Gamification ensures that customers are back for more, and this helps them to keep coming for more products; hence they become repeat buyers for your products. Digital consultants help ensure that you have repeat customers by providing the gamification engages the users.
Lowering bounce and exit rates on your site
Gamification ensures that you have low bounce and exit rates, and this is good for business. This ensures that the buyers are interested in what you are selling to them. Gamification strategies created by shivarkar.com engage the users ensuring that the bounce rate is meager in such a manner that the buyers are kept motivated to keep scrolling at your products.
Maximizing gamification lifetime value of customers
Investing in already existing customers is always crucial, as getting a new customer is too much hassle, and the likelihood of success is low. Knowing this, it is essential to maintain existing customers, and this can be enabled by using gamification, which can be significantly and successfully implemented by marketing professionals. Gamification will help you increase the lifetime value of your buyers by engaging them in the gaming mechanics. It ensures you don’t lose your current customers to your competitors.
One infographic summarizes the gamification process (source: UXKnowledgebase)
Bottom Line
The benefits of this modern strategy are undeniably incredible. Brands such as Udemy, Starbucks, and others have successfully incorporated the concept, and their output is significant. Additionally, It increases the time spent by your buyers while going through your products. This is done by engaging the buyers by the game techniques applied in marketing and hence spend more time browsing the products. It helps in the growth of your business by increasing sales.
If your online strategy needs a makeover I will assist.
