PPC Issues and Practices Discussed for Mid 2014

Published On - July 19, 2014

admin Search Marketing

google adwordsThere are a lot of thing that you can follow in PPC lifecycle. But you need to do the right thing so that everything goes right. Listed below are the 10 things that are considered as the best PPC practices worldwide:

  • Stop thinking about the PPC, and start thinking about the consumer related marketing. This is the most important thing, and should be followed whenever the chance may be. In an ever changing world of marketing, this can be your best friend.
  • When you are starting a new PPC project, always start with visualizing the end in mind. Always work according to the main end goal. Although it is a simple practice, many of the advertisers forget to do so.
  •  First you need to plan to measure, then think about measure with plan. As the campaign progresses, do not forget to track the results of the KPIs. These things need to monitored closely.
  •  You should apply the K.I.S.S. rule to the optimization path of conversion. It is a common mistake to think that this process starts when the links are opened, and the user is in the landing page, but the process starts at the time when the user interacts with the advertisements of the Search Engine Results Page.
  • Whatever you do, do not guess, test everything. In a PPC campaign, testing can be the manager’s best friend. It will help to point out all the flaws of the project, and also suggest what path should be taken to right the wrong.
  • Behavioral targeting, is one of the most important things in a PPC campaign. This helps to target our markets better, and get the most out of everything. Several options are available for effective targeting.
  • Use vertical search engines, as they are more effective to lower the CPC, and improve the overall quality of the project. As buyers use vertical search engines, the chances that your project gets noticed is also increased.
  • Always use the keywords which will have a bigger effect. You can identify what would be good for your project through testing.
  • The quality score, has been a topic of debate for years, but it is actually designed to assist the customers. Most of the search engines increase the quality score, so that the ad is visible to more buyers.
  • The Cost Per Click should not be the main thing that needs to be measured, but the thing that is to measure is Cost Per Conversation.