Keynote address
Search engine marketing — The essential best practice guide for 2013
Keynote Speaker:
Crispin Sheridan, Senior Director of Search Marketing, SAP
Insights on the new and changing the internet and world wide web with user engagement:
Nature of business and consumer behavior is changing is what is really a Connected Marketing really about.
Decision markers are connected
Collaborative product reviews and price comparison services are helping consumers buy.
How tech and social media are changing the way we watch TV
Understanding user content
– Transactional (shopping)
Strongest Signals for search engine:
Text on html page
Linkage data and anchor text
Social media
Toolbar data
Watch out for Zebra update?
Google+ importance by Matt Cutts
>> Don’t overdue it, but don’t ignore it as well
Difference between internet and web
> You spend the whole day on the internet but not on web
The constantly connected consumer
– 95% smart phone users buy with minimal efforts
Reference Whitepapers (Available at Clickz website)
– how search engines work
– new signals to search engine
