Nowadays, SEO is becoming very complex in some ways, between brand buildings, social media, link building and last but not the least on-page material. The order discussed ahead is just one of the many interpretations of the life cycle for SEO. The correct order very much depends on the sort of project one has undertaken and the set of skills that he possesses.
The first part of the life cycle for SEO is Key word research, which is also the most significant feature of SEO. Wrong key word hampers the process and hence a lot of research has to done to find and use the correct keywords. Website provides several guidelines, which can be easily looked up. Usually Competition analysis is the next part.
In the terms of SEO, the foremost goal is trying to understand what the completion is doing, extracting out the flaws and strengths and then all being well out-compete them. During this stage, the import questions to keep in mind are what are the keywords used, what links are being used and how well are they optimized? The next thing to keep in mind is the Site Architecture, which is about how the site looks like. At this stage one should have a good idea from the keywords researched and the competition analysis. Thus the basic idea and structure are created by these three steps.
The 4th part of the life cycle for SEO is the Basic on-page SEO, which unfortunately is left out very often nowadays. It is quite simple and is generally taken care off by the site architecture and a few basic things like Page Title, H1 Tags, Description, Content, etc. then follows the part of Link Building, which is nothing more than targeting links and adding content. The links should be ethical for the job to be done properly. Guest posting,
Link Bait, Holding Competitions, Blog Carnivals can use as link building strategies. The 6th part is the Advanced On-Page SEO. This is more concerned with the user as the basics have been laid out. Marketing expertise can be applied to become an expert on usability. This part heavily depends on the key word researching.
At number 7 comes the Social Signals, which deals with brand building. One has the option to encourage users to post or tweet about you. This part should only be carried out if you are willing to put in your hard work, as poor social media campaigning does more harm than good. Probably the last part of the life cycle for SEO is Data Analysis. This is described by many as not only the end of the process, but the start as well. Data Analysis can have many sources, but the thing to keep in mind is that valuable data is offered by all to shuffle through.
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