The first and foremost stage of the life cycle for Social Media is discovery. At the beginning few USP-appropriate prospects are found. The social network is used to define the differentiation and USP. The targets are found that have specific needs and interests to map the USP.
They manage the risks and capitalizes every opportunity. To do this one must participate in the prospect-and-keyword-specific discussions. Contributing links and thoughts is also very important. Attention should be drawn by serving people in a way that is connected with the aspects. For carrying out these tasks certain skills are required, such as understanding USP, translating USPs into keywords, finding the right revenue, etc. Then using the legacy processes identify a definite number of important prospects. This is the main baseline.
The second stage of the life cycle for Social Media is qualification. It begins with the identification of targets. The specific prospects are located on identification, but the hypotheses need further researching. At this stage meetings are very important as researched information is shared and questions are asked about the prospects. The next steps are discussed. Social networking sites such as Facebook, Twitter and LinkedIn enables to significantly curtail the qualification cost. One mainly needs information about the firm and himself that the common people can see with just a click.This scenario helps to exchange premium quality information even before the meeting. The reference base should be significantly broadened.
The 3rd stage involves several casual interactions with important prospects that map to the USP. The goal of this stage is actively explore working together. One must focus on business contexts and the USP within which one must put the most value. As one is maintaining a lot of interactions with qualified prospects, one is increasing the potential of his commodity via service which results in the interactions being more intense than before. One must keep an eye out to watch whether the appropriate situation is developing or not. It is said that trust along with situation is equal to engagement. Thus this stage of the life cycle for Social Media is quite important for clients as well as companies.
The last and the final stage of the life cycle for Social Media includes keeping track of highly capable prospects, which increases the level of trust, and several active conversations to explore structures related to work and financial agreements. One must learn how to manage engagements in the middle of doing business. In this stage, the field of use of social media is widened to support the client relationships. Despite of being in the proposal winning and management stage, the client has to reach out to his network for insights into what the prospect faces.
